Whopper Sacrifice

Over the weekend, I posted this message on my Facebook status: "I like my friends, but I LOVE the Whopper - www.whoppersacrifice.com". I got many responses in my Facebook Inbox of confused, and rather hurt friends. (Now, don't worry. I'm not ACTUALLY sacrificing relationships with any of my friends, I just wanted some grub!)
... and what better way to get free food than through Facebook!? Right now, Burger King has introduced this application (the Whopper Sacrifice) which is getting a heck of a lot of attention recently! Basically, all you have to do is delete (or "sacrifice") 10 friends from your Facebook account and you will receive a tasty flame-grilled burger. Sound like a genius idea? It sure is, and so far it has proven to be a HUGE success for the company. To see how the sacrificing works, go here.
In fact, Burger King may have started a flow that many companies may start to imitate. Connecting to your target market via Facebook has been alive and kicking for some time now, but offering FREE products via social networking is a slightly new phenomenon. Will McDonald's take a page out of their competitor's book and copy this genius idea? I would LOVE free coffee, so, come on Starbucks! Come up with a fantastic social networking marketing strategy!

Katy Lynch
#1 Whopper Fan & Community Manager
whereivebeen.com